Just as marketers are becoming more comfortable advertising online, a new front is emerging. A recent MediaPost article, Mobile Web Sites' Growth Spurt to Continue says that growth in high-speed networks and smart phones is improving the prospects for mobile advertising. Nearly 40% of Web site operators have launched mobile sites and another 22% plan to do so in the next year, according to a new Jupiter Research study, which predicts that mobile display and search advertising revenue will top $825 million by 2012.
 
We can see tremendous opportunity around the creative use of these new forms of communication. Do you already use mobile technology-like text messaging-to reach Scouts? Can you see how this technology might support your outreach efforts? Let's start a virtual brainstorm ...