Kent York

Marketing Director, Boy Scouts of America Northern Star Council

Kent York is marketing director for the Northern Star Council for the Boy Scouts of America, serving the greater Minneapolis/St. Paul Area in Minnesota and Wisconsin. An Eagle Scout, York has served as a professional Scouter in field, program and support positions since 1976. He advises the council's Marketing and Innovation committees, and served as staff advisor to the Council Consolidation Identity Task Force, responsible for the naming and logo creation for the new Northern Star Council. The council’s marketing efforts, supported by several top advertising agencies, have been recognized with numerous awards including a listing in the Black Book AR100 2007 as one of the nation’s top 100 annual reports, a 2003 National Bronze ECHO Award from the Direct Marketing Association for a recruitment campaign, and many BSA National President’s Marketing Awards. York holds a master of business administration degree from the University of St. Thomas.