Kit Hinrichs

Partner, Pentagram Design

Kit Hinrichs has been a partner with Pentagram Design since 1986. An Eagle Scout, Hinrichs is best known for his visual storytelling and 3,000-piece collection of American flags and American flag memorabilia. Hinrichs’ inspiration as an avid collector often fuels his work, including serving as the foundation for several exhibitions and two books. Since joining Pentagram, Hinrichs has worked in several New York design offices, including Designers 3 and Reba Sochis design. He also formed an independent design consultancy with Anthony Russell. In 1972, Hinrichs began Hinrichs Design Associates with his wife, Linda, and specialized in the imaginative rethinking of annual reports. Hinrichs emphasized storytelling, rather than statistics, to convey the character of a company. Hinrichs moved to San Francisco in 1976 and formed a bi-coastal partnership called Jonson, Pedersen, Hinrichs & Shakery. In 1986, the San Francisco office merged with Pentagram. Hinrichs has been honored and published widely, and several of his pieces are found in the permanent collections of the Museum of Modern Art in New York. In 2004, he was awarded the profession’s highest honor, the AIGA Medal, in recognition of his distinguished achievements and contributions to the field. Hinrichs is an AIGA fellow, a former AIGA board member, and a member of the Alliance Graphique Internationale. Currently, he is a trustee for Art Center College of Design and serves on the Accessions Design and Architecture committee at the San Francisco Museum of Modern Art.